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Staff

Working to provide housing in Madison for over 20 years.

Brad Hinkfuss

Brad Hinkfuss, Executive Director, is new to Housing Initiatives but by no means new to the issues of homelessness and affordable housing. His background in affordable housing started in the obscure niche of self-help housing construction while serving in the US Peace Corps in Tunisia in the ’90s, followed by downtown redevelopment work in Illinois, and then by almost 20 years of work with the non-profit housing and shelter providers in Madison. Brad has managed projects and programs as diverse as the Homeless Men’s Drop-In Shelter, major new affordable housing developments, and volunteer-led neighborhood organizations. He is thrilled to take on a new leadership role with Housing Initiatives. He sees an opportunity for the organization to set a new standard for effective affordable housing that serves a population that is critically underserved and unsupported. Even when not on the job, Brad is endlessly and optimistically busy. He has been president of the SASY Neighborhood Association for several years, he relentlessly builds things, he travels far and he is passionate about biking. His teenage son asks him if he’s ever not had too much to do, to which he answers, “No.” And smiles.


Christine Verdico

Christine Verdico, Business and Grant Operations Manager, is there to greet you at the door or on the phone. Her responsibilities include maintaining the property management database, calculating rents, and ensuring grant compliance of client records. She also handles the accounts payable and receivables and reports spending to the county. She has been at Housing Initiatives for 10+ years and knows 99% of the clients by name. She can also set up your TV. She has a two-year degree and has been working in electronics most of her career, with managing, documentation, and product development of high-tech electronic systems. Christine brings her organizational and methodical work experiences to Housing Initiatives.


Lola Ferguson

Lola Ferguson, Property Manager, joined the staff of Housing Initiatives in August of 2019. She has 20 years of experience in property management in the private sector. She is grateful for the opportunity to bring her skills and knowledge to Housing Initiatives and to broaden her skills and knowledge in the area of nonprofit housing. Lola has a strong interest in tenant landlord and fair housing law.


Loreen Gage

Loreen Gage, Director of Client Services, is new to Housing Initiatives and new to the Madison area. She leads a team of responsible case managers that provide services for over 200 clients with severe and persistent mental illness, helping them regain independence after experiencing homelessness. She also writes grants for the services department, and represents Housing Initiatives as member of Core Community, the Neighborhood Resource Team and the Homeless Consortium. Loreen has over 20 years of combined experience in management, education and social service. She holds a B.A. in communications, and a master’s degree in human services. She worked as a special education teacher in Illinois and Milwaukee, working with students with cognitive disabilities, hearing impaired, and behavioral disabilities. She was recently appointed to the Monona Grove School Board.


Krisha Reategui

Krisha Reategui, Case Manager, works with clients on creating goals and working towards these goals. She helps with everything from making food pantry or grocery store runs, helping get to doctor’s appointments, connecting clients with services and providing general support as needed. Krisha graduated from UW-Madison in 2019 with a master’s in social work degree. Before taking this position she worked at the VA’s homeless program, learning many different skills that have been invaluable to her work at Housing Initiatives. Krisha has also worked as a nursing assistant in hospitals and nursing homes, which gives her extensive knowledge of medical issues clients may be dealing with and the expertise to provide needed support in these situations. Krisha looks forward to growing with Housing Initiatives and growing as a case manager.


 Kevin Scott

Kevin Scott, Case Manager, began working for Housing Initiatives in June of 2019. He works with clients to set and achieve goals as well as assist in connection to services. He also helps with rides to appointments and food pantries. Kevin graduated from the University of Wisconsin-Stevens Point in 2016 with a degree in psychology with a human services emphasis. Prior to joining Housing Initiatives, Kevin worked for two programs at Tellurian: The Adult Residential Program, a drug and alcohol treatment facility, and the Transitional Housing Program for homeless individuals. Kevin’s time at Tellurian has given him the skills to work with those with mental health and substance abuse issues, as well as people who have been homeless. Kevin looks forward to his time with Housing Initiatives.


Kevin McGettigan

Kevin McGettigan, Case Manager and Certified Peer Specialist/Recovery Coach, has a background in art with an MFA from UW-Madison. He has decades of personal and work experience helping people with life’s many ups and downs, and is glad to be available to help the good people that have homes with Housing Initiatives. Kevin shares that he’s happy and grateful to be working with all the staff here, who work as a team to be of service to the whole Housing Initiatives community.  

Kevin is involved in Madison’s Recovery Communities and has been in long term recovery for decades. He takes care of himself, believes in personal supports and encourages everyone to take care of themselves and each other. 


 Ed Lumby